The goal with The One Fitness was to elevate the brand awareness of the company. We achieved this through a full campaign that rebranded all elements of the company including the website, logo and company colors. To accompany this we also designed clothing and a wide range of collateral to ensure the brand identity was applied across every part of the business.
The website uses a deliberate color scheme and precise layout that is present in all the advertising for the company, therefore tying the site in with the whole campaign. We filmed a number of customer testimonials in our production studio and included these short but eye-catching videos on the website’s “success stories” page. These videos encourage a potential customer to make the decision to train with The One Fitness as it shows that real people are happy with the results they’ve achieved. |